Alan Percy
Alan Percy is Senior Director of Product Marketing at Dialogic, responsible for marketing of the the company's media server and...
Read Full Bio >>

Alan Percy | July 14, 2011 |


Lync Takes Center Stage at Microsoft's Worldwide Partner Conference

Lync Takes Center Stage at Microsoft's Worldwide Partner Conference Microsoft’s worldwide channel chief told partners that unified communications—i.e., Lync--represents Microsoft’s next billion-dollar business opportunity.

Microsoft’s worldwide channel chief told partners that unified communications—i.e., Lync--represents Microsoft’s next billion-dollar business opportunity.

One of the common themes here at Microsoft's Worldwide Partner Conference in Los Angeles this week is the emergence of Microsoft Lync, the software company's unified corporate IM, presence and collaboration tool as a major part of Microsoft’s business.

In a Wednesday-morning keynote to the 15,000-plus Microsoft partners in attendance at the Staples Center here, Jon Roskill, Microsoft’s worldwide channel chief, told partners that unified communications—i.e., Lync--represents Microsoft’s next billion-dollar business opportunity, and that it's a business ripe with opportunity for partner services and value-add.

Add to that Tuesday's main-stage comments from Kurt DelBene, president of the Microsoft Office business division, that Lync "takes what SharePoint did for collaboration and does it for unified communications," and that's a strong message from Redmond that Lync is not only here to stay, it's a product that's on the rise.

Let's put DelBene’s comments in perspective: SharePoint, Microsoft’s document-based collaboration portal, has been touted as the company’s fastest product from $0 to $1 billion per year in revenues. Not bad for a company that introduced ubiquitous brands like Windows and Office.

In fact, just two years ago at this same event, Microsoft CEO Steve Ballmer's biggest plea to partners was for more Microsoft partners to get certified on SharePoint to help it meet the massive demand for SharePoint integration projects it was seeing.

Next summer, when Microsoft once again convenes its annual super-meeting of its partners from around the world, could we be hearing the same kind of pleas for partners to focus on the massive opportunities in the marketplace around Lync? We certainly think so.

Here's some of the other action around the Lync opportunity that’s been going on here in L.A.:

* Microsoft introduced Communications as the newest competency certification within the Microsoft Partner Network, citing customer demand. "You asked for, we delivered it, go get it!" Roskill said of the unified communications opportunity.

* The company also announced an incentive program for partners developing solutions around Microsoft Lync.

* DelBene said there are 100 million existing IP phone lines up for grabs over the next few years.

* There’s also a tremendous greenfield opportunity. DelBene noted that Microsoft estimates that 30 to 40 percent of its customers today have no unified communications strategy or solution in place.


Enterprise Connect Orlando 2017
March 27-30 | Orlando, FL
Connect with the Entire Enterprise Communications & Collaboration Ecosystem

Stay Up-to-Date: Hear industry visionaries in Keynotes and General Sessions delivering the latest insight on UC, mobility, collaboration and cloud

Grow Your Network: Connect with the largest gathering of enterprise IT and business leaders and influencers

Learn From Industry Leaders: Attend a full range of Conference Sessions, Free Programs and Special Events

Evaluate All Your Options: Engage with 190+ of the leading equipment, software and service providers

Have Fun! Mingle with sponsors, exhibitors, attendees, guest speakers and industry players during evening receptions

Special Offer - Save $200 Off Advance Rates

Register now with code NOJITTEREB to save $200 Off Advance Rates or get a FREE Expo Pass!

March 8, 2017

Enterprise IT's ability to innovate is critical to the success of the business -- 80% of CIOs agree. But the CIO role has never been more challenging than it is today, with rising operational respo

February 22, 2017

Sick of video call technology that make participants look like they're in the witness protection program? Turns out youre not alone. Poor-quality video solutions can give users an unprofessional ap

February 7, 2017

Securing voice communications used to be very simple since it was generally a closed system. However, with unified communications (UC) you no longer have the walled protection offered by a dedicate

February 24, 2017
UC analyst Blair Pleasant sorts through the myriad cloud architectural models underlying UCaaS and CCaaS offerings, and explains why knowing the differences matter.
February 17, 2017
From the most basics of basics to the hidden gotchas, UC consultant Melissa Swartz helps demystify the complex world of SIP trunking.
February 7, 2017
UC&C consultant Kevin Kieller, a partner at enableUC, shares pointers for making the right architectural choices for your Skype for Business deployment.
February 1, 2017
Elka Popova, a Frost & Sullivan program director, shares a status report on the UCaaS market today and offers her perspective on what large enterprises need before committing to UC in the cloud.
January 26, 2017
Andrew Davis, co-founder of Wainhouse Research and chair of the Video track at Enterprise Connect 2017, sorts through the myriad cloud video service options and shares how to tell if your choice is en....
January 23, 2017
Sheila McGee-Smith, Contact Center/Customer Experience track chair for Enterprise Connect 2017, tells us what we need to know about the role cloud software is playing in contact centers today.