SHARE



ABOUT THE AUTHOR


John Malone- Eastern Management Group
SHARE



John Malone- Eastern Management Group | June 27, 2011 |

 
   

2010 PBX Sales in North America Grew 16 Percent

2010 PBX Sales in North America Grew 16 Percent And Cisco reasserted its dominance, re-taking a solid lead over the post-Nortel-acquisition version of Avaya.

And Cisco reasserted its dominance, re-taking a solid lead over the post-Nortel-acquisition version of Avaya.

Perhaps the only civil thing to be said for the 2009 PBX market in North America is it laid the stage bare for what then could be an improved 2010, or for some, as things turned out, a surprising and rewarding 2010 in terms of PBX line shipments.

2010 was to some degree a breath of fresh air. North America PBX line shipments grew 16 percent over 2009. Although PBX line sales for some manufacturers did fall off, two thirds got uplift in 2010. To put a better face on it, if we consider just those manufacturers who collectively accounted for 90 percent of the 2010 market, everyone saw PBX line sales increase. Among these top vendors, the most notable development was that, despite Avaya’s absorption of Nortel, Cisco moved solidly back into the market-share leadership position, moving decisively ahead of the expanded Avaya.

In North America, 2010 proprietary (as opposed to open-source) PBX sales were 13.6 million lines, 92 percent of which were generated in the US. These figures do not reflect sales of open source PBXs, itself a large market (see Eastern Management Open Source White Paper).

The 16 percent sales growth reflected new system lines sold as well as add-on lines sold to existing PBXs. Add-on PBX line sales increased 18 percent year over year, in effect pulling up those of new PBX systems. Frequently, though not always, add-on lines account for up to one-half of a manufacturer's PBX sales. In 2010 it was not that customers had less money to spend on new PBXs, though that frequently occurred, but rather IP PBXs, which account for half the PBX installed base, are easy to supplement with add-on lines and infrequently require system replacement.

2010 was a year to stand pat. Fewer companies relocated, and just 9 percent of North America PBXs sold were attributable to businesses moving locations or adding branches. Since customer satisfaction with in-place systems and manufacturers ran high in 2010, there was less incentive to displace anything.

A study performed by Eastern Management found the largest justification for new PBX purchases in 2010 was IT managers choosing to reel in operating expenses, and doing so by buying PBXs with functionality equipped to do just that.

SIP trunks were installed on 45 percent of new systems in 2010. One-third of these new SIP-trunk-enabled systems are now sending almost all of their traffic (90 percent of it) over the SIP trunk.

In addition, one third of new PBXs were 90 to 100 percent equipped with SIP phones. Skype, while not in use on three quarters of the new systems, is to a degree employed on the remainder. Softphones are used on 40 percent of the new PBXs.





COMMENTS



August 16, 2017

Contact centers have long been at the leading edge of innovation in communications technology, given their promise of measurable ROI and the continual need to optimize customer interactions and sta

July 12, 2017

Enterprises have been migrating Unified Communications & Collaboration applications to datacenters - private clouds - for the past few years. With this move comes the opportunity to leverage da

May 31, 2017

In the days of old, people in suits used to meet at a boardroom table to update each other on their work. Including a remote colleague meant setting a conference phone on the table for in-person pa

August 16, 2017
World Vision U.S. is finding lots of goodness in RingCentral's cloud communications service, but as Randy Boyd, infrastructure architect at the global humanitarian nonprofit, tells us, he and his team....
August 11, 2017
Alicia Gee, director of unified communications at Sutter Physician Services, oversees the technical team supporting a 1,000-agent contact center running on Genesys PureConnect. She catches us up on th....
August 4, 2017
Andrew Prokop, communications evangelist with Arrow Systems Integration, has lately been working on integrating enterprise communications into Internet of Things ecosystems. He shares examples and off....
July 27, 2017
Industry watcher Elka Popova, a Frost & Sullivan program director, shares her perspective on this acquisition, discussing Mitel's market positioning, why the move makes sense, and more.
July 14, 2017
Lantre Barr, founder and CEO of Blacc Spot Media, urges any enterprise that's been on the fence about integrating real-time communications into business workflows to jump off and get started. Tune and....
June 28, 2017
Communications expert Tsahi Levent-Levi, author of the popular BlogGeek.me blog, keeps a running tally and comprehensive overview of communications platform-as-a-service offerings in his "Choosing a W....
June 9, 2017
If you think telecom expense management applies to nothing more than business phone lines, think again. Hyoun Park, founder and principal investigator with technology advisory Amalgam Insights, tells ....
June 2, 2017
Enterprises strategizing on mobility today, including for internal collaboration, don't have the luxury of learning as they go. Tony Rizzo, enterprise mobility specialist with Blue Hill Research, expl....
May 24, 2017
Mark Winther, head of IDC's global telecom consulting practice, gives us his take on how CPaaS providers evolve beyond the basic building blocks and address maturing enterprise needs.
May 18, 2017
Diane Myers, senior research director at IHS Markit, walks us through her 2017 UC-as-a-service report... and shares what might be to come in 2018.
April 28, 2017
Change isn't easy, but it is necessary. Tune in for advice and perspective from Zeus Kerravala, co-author of a "Digital Transformation for Dummies" special edition.
April 20, 2017
Robin Gareiss, president of Nemertes Research, shares insight gleaned from the firm's 12th annual UCC Total Cost of Operations study.
March 23, 2017
Tim Banting, of Current Analysis, gives us a peek into what the next three years will bring in advance of his Enterprise Connect session exploring the question: Will there be a new model for enterpris....
March 15, 2017
Andrew Prokop, communications evangelist with Arrow Systems Integration, discusses the evolving role of the all-important session border controller.
March 9, 2017
Organizer Alan Quayle gives us the lowdown on programmable communications and all you need to know about participating in this pre-Enterprise Connect hackathon.
March 3, 2017
From protecting against new vulnerabilities to keeping security assessments up to date, security consultant Mark Collier shares tips on how best to protect your UC systems.
February 24, 2017
UC analyst Blair Pleasant sorts through the myriad cloud architectural models underlying UCaaS and CCaaS offerings, and explains why knowing the differences matter.
February 17, 2017
From the most basics of basics to the hidden gotchas, UC consultant Melissa Swartz helps demystify the complex world of SIP trunking.
February 7, 2017
UC&C consultant Kevin Kieller, a partner at enableUC, shares pointers for making the right architectural choices for your Skype for Business deployment.
February 1, 2017
Elka Popova, a Frost & Sullivan program director, shares a status report on the UCaaS market today and offers her perspective on what large enterprises need before committing to UC in the cloud.
January 26, 2017
Andrew Davis, co-founder of Wainhouse Research and chair of the Video track at Enterprise Connect 2017, sorts through the myriad cloud video service options and shares how to tell if your choice is en....
January 23, 2017
Sheila McGee-Smith, Contact Center/Customer Experience track chair for Enterprise Connect 2017, tells us what we need to know about the role cloud software is playing in contact centers today.