SHARE



ABOUT THE AUTHOR


Larry Lisser
Larry Lisser is a seasoned startup leader with a passion for commercializing emerging communications companies. Larry helps voice and collaboration...
Read Full Bio >>
SHARE



Larry Lisser | March 08, 2011 |

 
   

Telecom May Be Old, But It's Not Boring.

Telecom May Be Old, But It's Not Boring. If an enterprise show--no disrespect intended--can get me out of bed, things are rolling.

If an enterprise show--no disrespect intended--can get me out of bed, things are rolling.

We all go through phases of a career where a little boredom or a sense of routine kicks in, especially those who stay in the same industry for decades at a time. So when I say that lately I was feeling a little of this myself, I do so with no shame. This year marks plural decades (well, just two) for me in the communications space, and between the recession and what not I've had my share of days this year where routine took over. But with a smile on my face, and a few invigorating days at Enterprise Connect '11 behind me, I pronounce myself cured of any blues.

Shows have a way of telling you the pulse of the industry and of the broader economy. The energy level, the conversation in which you engage and of course the sheer size of them all leave you with indicators in one direction or another. Enterprise Connect serves as a bellwether, perhaps even more so than others because of its intimate ties to big business. And this year's message was a clear one: people are forward instead of backward thinking, people are buying or at a minimum preparing to do so, and, as an important qualifier to this--the buying motivation is once again to leverage innovation to create competitive advantage rather than to simply shave costs. The last point of course is my favorite.

Here is what I liked, and what I took away from Orlando:

'Now' Talk: Conferences have a tendency to talk more about what's coming and less so about the now. You can't really blame the show; ultimately the vendors pay their bills and use it to show off what's coming. But this time around we talked about what's actually (or finally) here, and about addressing problems companies actually have, rather than will have. Subtle difference for some; huge meaning for others.

Social/Video/Mobile Mash-up: I don't hear the term 'mash-up' so much any more, but this is what I saw. Social media and communications, video and mobility have each long been touted as the future. In MickeyLand this year, these three critical pylons of our industry's future not only arrived as purchase-orders-to-be, but they also intersected big time. And maybe it's the sum of the parts that will really push each forward. Think about it: mobile and social, so dependent on one another, are going faster than we can process. And video, well, one needed only to walk the floor to see its place. Put the three together (say, in tablet) and as Cisco demonstrated, you have mash-ups like we never dreamed of for enterprise.

Collaboration, collaboration, collaboration: Once relegated as a buzz word for project management applications, the communications industry seems to have literally acquired all rights to the term. Case in point: After the Cisco keynote, I tweeted my approval (as if they needed it) for using collaboration as a driver to their market positioning and differentiation. Yet, five minutes later, Avaya's CEO was on stage beating the very same drum. Either way, it fits. After all, voice--the forgotten one--has been a collaboration technology forever. We just never bothered to call it that.

So yes, no more feelings of routine. And if an enterprise show--no disrespect intended--can get me out of bed, things are rolling.





COMMENTS



Enterprise Connect Orlando 2017
March 27-30 | Orlando, FL
Connect with the Entire Enterprise Communications & Collaboration Ecosystem


Stay Up-to-Date: Hear industry visionaries in Keynotes and General Sessions delivering the latest insight on UC, mobility, collaboration and cloud

Grow Your Network: Connect with the largest gathering of enterprise IT and business leaders and influencers

Learn From Industry Leaders: Attend a full range of Conference Sessions, Free Programs and Special Events

Evaluate All Your Options: Engage with 190+ of the leading equipment, software and service providers

Have Fun! Mingle with sponsors, exhibitors, attendees, guest speakers and industry players during evening receptions

Special Offer - Save $200 Off Advance Rates

Register now with code NOJITTEREB to save $200 Off Advance Rates or get a FREE Expo Pass!

March 8, 2017

Enterprise IT's ability to innovate is critical to the success of the business -- 80% of CIOs agree. But the CIO role has never been more challenging than it is today, with rising operational respo

February 22, 2017

Sick of video call technology that make participants look like they're in the witness protection program? Turns out youre not alone. Poor-quality video solutions can give users an unprofessional ap

February 7, 2017

Securing voice communications used to be very simple since it was generally a closed system. However, with unified communications (UC) you no longer have the walled protection offered by a dedicate

February 24, 2017
UC analyst Blair Pleasant sorts through the myriad cloud architectural models underlying UCaaS and CCaaS offerings, and explains why knowing the differences matter.
February 17, 2017
From the most basics of basics to the hidden gotchas, UC consultant Melissa Swartz helps demystify the complex world of SIP trunking.
February 7, 2017
UC&C consultant Kevin Kieller, a partner at enableUC, shares pointers for making the right architectural choices for your Skype for Business deployment.
February 1, 2017
Elka Popova, a Frost & Sullivan program director, shares a status report on the UCaaS market today and offers her perspective on what large enterprises need before committing to UC in the cloud.
January 26, 2017
Andrew Davis, co-founder of Wainhouse Research and chair of the Video track at Enterprise Connect 2017, sorts through the myriad cloud video service options and shares how to tell if your choice is en....
January 23, 2017
Sheila McGee-Smith, Contact Center/Customer Experience track chair for Enterprise Connect 2017, tells us what we need to know about the role cloud software is playing in contact centers today.