ABOUT THE AUTHOR


Eric Krapf
See Eric Krapf at Enteprise Connect Orlando 2015! Eric Krapf is the Program Co-Chair of the Enterprise Connect events, helping to...
Read Full Bio >>
SHARE



Eric Krapf | August 09, 2010 |

 
   

Profiling the Skype User: Female, Young, Well-Off

Profiling the Skype User: Female, Young, Well-Off The company's IPO filing contains some intriguing nuggets about who Skype's users are in the U.S.

The company's IPO filing contains some intriguing nuggets about who Skype's users are in the U.S.

How's this for some fascinating information you don't often get from a communications company? As part of its IPO filing, Skype provided the results of a third-party survey conducted in July 2009, showing some key high-level demographics. The bottom line:

* The majority of Skype users are female:

* Overall, more than half of U.S. Skype users are between 16 and 34 years old:

* 57% of Skype users earn more than $50,000, compared with 22% of the U.S. population that averages this salary level:

The survey also found that 37% of Skype users use the service for business, and Skype reported that as of June 30, 2010, it had 2,400 users for Skype Connect and 161,000 using Skype Manager, its two business offerings.

Update: Here's another chart showing Skype deployment around the world:



COMMENTS



March 11, 2015
Following the example of Amazon Mayday, innovative companies are racing to enhance their online platforms with video-enabled customer care. The goal is to shore up brand loyalty and to market high-tou...
February 25, 2015
Business today is global. Your customers are everywhere which makes providing a consistent customer experience that builds your brand all the more challenging. Many companies have found that the cloud...
February 11, 2015
From instant messaging to desktop conferencing, Microsoft Lync streamlines communications and provides an easy-to-use interface. But extending the Lync experience to the meeting room has proved challe...