SHARE



ABOUT THE AUTHOR


Eric Krapf
Eric Krapf is General Manager and Program Co-Chair for Enterprise Connect, the leading conference/exhibition and online events brand in the...
Read Full Bio >>
SHARE



Eric Krapf | May 28, 2010 |

 
   

The Interoperability Train Leaves the Station?

The Interoperability Train Leaves the Station? The Cisco telepresence story, as Wainhouse characterizes it, highlights some the increasing importance of interoperability, and points toward the work we're likely to see from the UCIF.

The Cisco telepresence story, as Wainhouse characterizes it, highlights some the increasing importance of interoperability, and points toward the work we're likely to see from the UCIF.

Cisco's acquisition of Tandberg, which just closed not too long ago, was seen by many observers as a triumph: Once again, John Chambers had worked his magic, identifying, pursuing, and capturing a major player in a key market that held the promise of rocketing Cisco to the next level in that market. And it's certainly hard to argue with this view.There is another take, however, and it's one that Andrew Davis of Wainhouse Research suggested when the Tandberg deal was first announced. Andrew told me in an interview at the time: "This acquisition validates Cisco's vision. It also is [an] acknowledgement that their strategy of the past two years was a failure. The Telepresence strategy was flawed." I added, paraphrasing: "Had Cisco believed it could continue on a relatively proprietary path, it simply would have pushed forward, Andrew said."

Andrew and his Wainhouse colleague Brent Kelly have just posted a feature on this site entitled, "Telepresence Today and Tomorrow," in which, among many subjects, they take on the state of the interoperability issues in videoconferencing, and how they're playing out post-Tandberg. They reiterate Andrew's suggestion from last year, that Cisco's bid to push a proprietary vision under the name "telepresence," will likely give way to Cisco acceptance of a more interoperable vision of simply "videoconferencing."

The Cisco telepresence story, as Wainhouse characterizes it, highlights some the increasing importance of interoperability, and points toward the work we're likely to see from the newly-announced Unified Communications Interoperability Forum (see Michael Finneran and Blair Pleasant on the UCIF announcement).

Wainhouse points out that the marketplace rejected an all-proprietary approach to high-end videoconferencing. Not that all interoperability issues are solved, or necessarily will be in the near term--but the market has expressed a clear preference for serious efforts in this direction by the vendors. (Granted, there's another factor: Cisco's initial take on telepresence--ultra-high-end, to the tune of $300,000 a room--was never going to grab anything but a market niche--about 1% of the market by units sold, 18% by revenues, according to Wainhouse.)

The video issue highlights a point that Finneran made in his UCIF blog: Demands for interoperability tend to reach critical mass first at the lower layers. We call telepresence an "application," but what telepresence interoperability really is about, what really has constrained it, has been that you can't even connect some systems to some other systems--it just flat-out doesn't work. This denies users the Metcalfe's Law effects that grow markets--which means it also denies vendors those same network effects. Thus do the interests of the customer and the vendor in interoperability come together.

So a big part of the UCIF's work will be listening to end users and vendors, both; and then finding those areas where lack of interoperability is a true pain point, and thus where interoperability solutions can represent a quick win.The Cisco telepresence story, as Wainhouse characterizes it, highlights some the increasing importance of interoperability, and points toward the work we're likely to see from the UCIF.





COMMENTS




Enterprise Connect Orlando 2018
March 12-15 | Orlando, FL

Connect with the Entire Enterprise Communications & Collaboration Ecosystem


Stay Up-to-Date: Hear industry visionaries in Keynotes and General Sessions delivering the latest insight on UC, mobility, collaboration and cloud

Grow Your Network: Connect with the largest gathering of enterprise IT and business leaders and influencers

Learn From Industry Leaders: Attend a full range of Conference Sessions, Free Programs and Special Events

Evaluate All Your Options: Engage with 190+ of the leading equipment, software and service providers

Have Fun! Mingle with sponsors, exhibitors, attendees, guest speakers and industry players during evening receptions

Register now with code NOJITTEREB to save $200 Off Advance Rates or get a FREE Expo Pass!

January 24, 2018

Communications, collaboration, and contact center systems are all being delivered from the cloud, to more enterprises each year. With the cloud growing in strategic importance, the question is what

December 13, 2017

The two major vendors in the Unified Communications space, Cisco and Microsoft, are both strongly promoting their cloud UC deployments. If cloud UC is on your enterprises roadmap, but you dont want

November 29, 2017

As video conferencing use rises in the enterprise, businesses are looking for ways to bring this technology out of traditional conference room and make it more broadly accessible. That's made the h

December 20, 2017
Kevin Kieller, partner with enableUC, provides advice on how to move forward with your Skype for Business and Teams deployments.
December 20, 2017
Zeus Kerravala, principal analyst with ZK Research, shares his perspective on artificial intelligence and the future of team collaboration.
December 20, 2017
Delanda Coleman, Microsoft senior marketing manager, explains the Teams vision and shares use case examples.
November 30, 2017
With a ruling on the FCC's proposed order to dismantle the Open Internet Order expected this month, communications technology attorney Martha Buyer walks us through what's at stake.
October 23, 2017
Wondering which Office 365 collaboration tool to use when? Get quick pointers from CBT Nuggets instructor Simona Millham.
September 22, 2017
In this podcast, we explore the future of work with Robert Brown, AVP of the Cognizant Center for the Future of Work, who helps us answer the question, "What do we do when machines do everything?"
September 8, 2017
Greg Collins, a technology analyst and strategist with Exact Ventures, delivers a status report on 5G implementation plans and tells enterprises why they shouldn't wait to move ahead on potential use ....
August 25, 2017
Find out what business considerations are driving the SIP trunking market today, and learn a bit about how satisfied enterprises are with their providers. We talk with John Malone, president of The Ea....
August 16, 2017
World Vision U.S. is finding lots of goodness in RingCentral's cloud communications service, but as Randy Boyd, infrastructure architect at the global humanitarian nonprofit, tells us, he and his team....
August 11, 2017
Alicia Gee, director of unified communications at Sutter Physician Services, oversees the technical team supporting a 1,000-agent contact center running on Genesys PureConnect. She catches us up on th....
August 4, 2017
Andrew Prokop, communications evangelist with Arrow Systems Integration, has lately been working on integrating enterprise communications into Internet of Things ecosystems. He shares examples and off....
July 27, 2017
Industry watcher Elka Popova, a Frost & Sullivan program director, shares her perspective on this acquisition, discussing Mitel's market positioning, why the move makes sense, and more.
July 14, 2017
Lantre Barr, founder and CEO of Blacc Spot Media, urges any enterprise that's been on the fence about integrating real-time communications into business workflows to jump off and get started. Tune and....
June 28, 2017
Communications expert Tsahi Levent-Levi, author of the popular BlogGeek.me blog, keeps a running tally and comprehensive overview of communications platform-as-a-service offerings in his "Choosing a W....
June 9, 2017
If you think telecom expense management applies to nothing more than business phone lines, think again. Hyoun Park, founder and principal investigator with technology advisory Amalgam Insights, tells ....
June 2, 2017
Enterprises strategizing on mobility today, including for internal collaboration, don't have the luxury of learning as they go. Tony Rizzo, enterprise mobility specialist with Blue Hill Research, expl....
May 24, 2017
Mark Winther, head of IDC's global telecom consulting practice, gives us his take on how CPaaS providers evolve beyond the basic building blocks and address maturing enterprise needs.
May 18, 2017
Diane Myers, senior research director at IHS Markit, walks us through her 2017 UC-as-a-service report... and shares what might be to come in 2018.
April 28, 2017
Change isn't easy, but it is necessary. Tune in for advice and perspective from Zeus Kerravala, co-author of a "Digital Transformation for Dummies" special edition.
April 20, 2017
Robin Gareiss, president of Nemertes Research, shares insight gleaned from the firm's 12th annual UCC Total Cost of Operations study.
March 23, 2017
Tim Banting, of Current Analysis, gives us a peek into what the next three years will bring in advance of his Enterprise Connect session exploring the question: Will there be a new model for enterpris....
March 15, 2017
Andrew Prokop, communications evangelist with Arrow Systems Integration, discusses the evolving role of the all-important session border controller.
March 9, 2017
Organizer Alan Quayle gives us the lowdown on programmable communications and all you need to know about participating in this pre-Enterprise Connect hackathon.
March 3, 2017
From protecting against new vulnerabilities to keeping security assessments up to date, security consultant Mark Collier shares tips on how best to protect your UC systems.
February 24, 2017
UC analyst Blair Pleasant sorts through the myriad cloud architectural models underlying UCaaS and CCaaS offerings, and explains why knowing the differences matter.
February 17, 2017
From the most basics of basics to the hidden gotchas, UC consultant Melissa Swartz helps demystify the complex world of SIP trunking.
February 7, 2017
UC&C consultant Kevin Kieller, a partner at enableUC, shares pointers for making the right architectural choices for your Skype for Business deployment.
February 1, 2017
Elka Popova, a Frost & Sullivan program director, shares a status report on the UCaaS market today and offers her perspective on what large enterprises need before committing to UC in the cloud.
January 26, 2017
Andrew Davis, co-founder of Wainhouse Research and chair of the Video track at Enterprise Connect 2017, sorts through the myriad cloud video service options and shares how to tell if your choice is en....
January 23, 2017
Sheila McGee-Smith, Contact Center/Customer Experience track chair for Enterprise Connect 2017, tells us what we need to know about the role cloud software is playing in contact centers today.