SHARE



ABOUT THE AUTHOR


Dave Michels
SHARE



Dave Michels | February 10, 2010 |

 
   

Remember When IP Phones Were Cool?

Remember When IP Phones Were Cool? What are desk phone makers to do? Change it up! The basic value proposition of the standard desktop phone must evolve.

What are desk phone makers to do? Change it up! The basic value proposition of the standard desktop phone must evolve.

Nothing said VoIP more than a large trophy phone on the desk. Over the past 10 years, phones got bigger and grander - standing tall with large back-lit screens. Organizations were adopting VoIP, and that old small phone had to go, in the name of progress. Prices headed north, $500 per phone was common, some models hovered around $1000. But the party ended last year, and 2008 will likely be best year of IP Phone sales.

The VoIP desktop phone evolved tremendously over the past decade. Audio quality got much better with codec improvements, noise canceling microphones, and HD audio. Other device improvements include power efficiency gains, POE, improved screens, and XML browsers. Despite all these breakthroughs, the phone remains nearly functionally identical to its digital ancestors. With the exception of the under-utilized XML browser, most "VoIP" features have nothing to do with the phone - click-to-dial and unified messaging are enabled at the server. What has the VoIP revolution delivered to the desktop phone? Hold, redial, transfer, and speaker. To paraphrase The Who, 'Meet the New Phone, Same as the Old Phone', only bigger and more expensive. Are organizations really going to continue to buy one for each employee? And what will they pay for the models they do purchase?

This is a follow-up from a feature last July--IP Phones Will Never Beat 2008 Record. It claimed that due to a variety of factors, the IP Phone peaked in 2008. Economic conditions were the obvious driver in 2009, but it is more complex than that. Users are not tossing their phones out the window like an SCTV television; phones aren't disappearing, just the profits associated with them. When the profits go, the conversation changes. Conversations with the manufacturers certainly are - they talk about applications instead of phones. The next phase will be more major voice vendors not even offering phones at all--much like Microsoft and Digium today.

Microsoft has been a big sponsor of the kill the phone movement. Microsoft's vision is that a Windows computer can do everything a phone can do only better, and it is winning over converts. But softphones--the PC-based alternative to phones--are not for everyone. Softphones offer many benefits, price and portability being the big ones. But there just isn't any satisfaction in slamming down a headset. And sometimes dialing a phone is easier than mousing around. Another problem is that headsets tend to be personal, and phones tend to get shared. But emotions and convenience don't drive technical strategies or budgets. The softphone usually wins when compared on features and price. Let them eat cake [while wearing a headset].

This year softphones got a major shove into the mainstream with the remodel of the US Counter-Terrorism Unit (CTU) located at Fox Studios. The fictional agency from the hit series 24, always on the techno-fiction edge, went phoneless. Now CTU staff don cordless headsets to save America. And if a desktop phone can't save America, what can it do?

Every major voice system vendor now offers support for SIP phones. SIP is the new analog, but with greater potential. The trade-off in the past was proprietary feature-rich phones versus simple analog phones. Most proprietary phones still offer more features and benefits over SIP, but that gap is closing. SIP phones are emerging as a viable desktop option as vendors enable features through the XML browser. Digium recently released Switchvox 4.5, with phone-top features such as call park and record-a-call. Aastra SIP phones provide rich features on numerous phone systems including conferencing and visual voice mail. Bria, the latest SIP softphone from Counterpath offers HD audio, video, Outlook integration, LDAP integration, presence support, bridged line appearance, and many more features for less than $50.

The point being soft phones and SIP phones represent a major threat to the traditional enterprise proprietary phone. The prices on SIP-based devices are decreasing while functionality improves. It is going to get much harder for the proprietary phone equipment vendors to compete with this proposition. The typical response, a fancier and bigger proprietary phone with no new features, isn't sufficient any more. But the far bigger threat isn't softphones or SIP devices--it's existing phones and mobile devices.

Digital phones today do it all--at least when combined with a VoIP capable infrastructure. The latest and greatest VoIP features are available on IP phones, digital phones, analog phones, and cell phones too. In the consumer space, we see this with Google Voice--it delivers conferencing, unified messaging, recording, and click-to-dial on any phone. The phone is no longer the factor in determining available features, and if any phone will do, then existing phones make a lot of financial sense--especially since older phones have all the current leading phone-top feaures; hold, redial, transfer, and speaker. An emerging architecture, the SuperPBX, directs calls to multiple devices including older phone systems, mobile devices, and home lines using direct dial numbers instead of direct integration. The SuperPBX sits above existing phone solutions and delivers enhanced features separate from call control. Mitel's Dynamic Extension does this, and it monitors the call so users can access advanced features via DTMF from non-Mitel phones.





COMMENTS



May 31, 2017

In the days of old, people in suits used to meet at a boardroom table to update each other on their work. Including a remote colleague meant setting a conference phone on the table for in-person pa

April 19, 2017

Now more than ever, enterprise contact centers have a unique opportunity to lead the way towards complete, digital transformation. Moving your contact center to the cloud is a starting point, quick

April 5, 2017

Its no secret that the cloud offers significant benefits to enterprises - including cost reduction, scalability, higher efficiency, and more flexibility. If your phone system and contact center are

May 24, 2017
Mark Winther, head of IDC's global telecom consulting practice, gives us his take on how CPaaS providers evolve beyond the basic building blocks and address maturing enterprise needs.
May 18, 2017
Diane Myers, senior research director at IHS Markit, walks us through her 2017 UC-as-a-service report... and shares what might be to come in 2018.
April 28, 2017
Change isn't easy, but it is necessary. Tune in for advice and perspective from Zeus Kerravala, co-author of a "Digital Transformation for Dummies" special edition.
April 20, 2017
Robin Gareiss, president of Nemertes Research, shares insight gleaned from the firm's 12th annual UCC Total Cost of Operations study.
March 23, 2017
Tim Banting, of Current Analysis, gives us a peek into what the next three years will bring in advance of his Enterprise Connect session exploring the question: Will there be a new model for enterpris....
March 15, 2017
Andrew Prokop, communications evangelist with Arrow Systems Integration, discusses the evolving role of the all-important session border controller.
March 9, 2017
Organizer Alan Quayle gives us the lowdown on programmable communications and all you need to know about participating in this pre-Enterprise Connect hackathon.
March 3, 2017
From protecting against new vulnerabilities to keeping security assessments up to date, security consultant Mark Collier shares tips on how best to protect your UC systems.
February 24, 2017
UC analyst Blair Pleasant sorts through the myriad cloud architectural models underlying UCaaS and CCaaS offerings, and explains why knowing the differences matter.
February 17, 2017
From the most basics of basics to the hidden gotchas, UC consultant Melissa Swartz helps demystify the complex world of SIP trunking.
February 7, 2017
UC&C consultant Kevin Kieller, a partner at enableUC, shares pointers for making the right architectural choices for your Skype for Business deployment.
February 1, 2017
Elka Popova, a Frost & Sullivan program director, shares a status report on the UCaaS market today and offers her perspective on what large enterprises need before committing to UC in the cloud.
January 26, 2017
Andrew Davis, co-founder of Wainhouse Research and chair of the Video track at Enterprise Connect 2017, sorts through the myriad cloud video service options and shares how to tell if your choice is en....
January 23, 2017
Sheila McGee-Smith, Contact Center/Customer Experience track chair for Enterprise Connect 2017, tells us what we need to know about the role cloud software is playing in contact centers today.