Matt Brunk
Matt Brunk has worked in past roles as director of IT for a multisite health care firm; president of Telecomworx,...
Read Full Bio >>

Matt Brunk | January 21, 2010 |


Broadsoft & Packet Island Deliver Affordable Tools

Broadsoft & Packet Island Deliver Affordable Tools The old days of SMB customers not being able to afford network assessments, verification, monitoring or troubleshooting tools are past.

The old days of SMB customers not being able to afford network assessments, verification, monitoring or troubleshooting tools are past.

Ensuring end-to-end QoS for VoIP and video services and networks is a challenge for both large enterprises and SMBs. Broadsoft acquired Packet Island in October 2009, to address the critical need of ensuring QoS, and quality of experience (QoE), for real-time communications. BroadSoft's expanded solutions portfolio will now enable service providers to offer enhanced QoS assessment and monitoring capabilities of their communication services. The PacketSmart solutions enable service providers to rapidly and cost-effectively deploy VoIP and video services with guaranteed end-to-end "carrier-grade" service delivery.Packet Island's lifecycle management solutions enable customers to:

* Assess networks before deploying VoIP and video services * Verify the deployments to establish a baseline * Continuously monitor and re-assess the service quality on a periodic basis * Provide troubleshooting tools to pinpoint problems in both the LAN and WAN

I had the opportunity to speak with BroadSoft PacketSmart Chief Technologist Praveen Kumar (founder of Packet Island). Praveen wanted to know about my background and I took him back to the painful days of 1999 and went fast forward. The key concern on my mind as in the past, was who's going to pay? I'll summarize what Praveen told me:

* Customers making demands using the SLAs may have the tools built into the package by the service provider * SMB/E's with multi-site networks expect to and are willing to pay for the tools * Low end SMB's that are all about cost don't want to pay but will pay for on-demand tools/services * QoS in today's cloud-based delivery networks, and the proliferation of SMB networks that lack VoIP/Video readiness require a lifecycle management approach that assesses networks before deploying VoIP and video

The old days of SMB customers not being able to afford network assessments, verification, monitoring or troubleshooting tools are past. With on demand services for about $30 a day--VARs, Interconnects, MSPs and service providers can deploy pay-as-you-go or build into the service the cost of the tools. What I like about the PacketSmart lineup is you can either pay-as-you go, buy a test kit and then bill-as-you-go, deploy the solution and bill under the monthly service or build it into the SLA agreement and cost of the contract and still benefit by having ongoing tools and services at your disposal.The old days of SMB customers not being able to afford network assessments, verification, monitoring or troubleshooting tools are past.


Enterprise Connect Orlando 2017
March 27-30 | Orlando, FL
Connect with the Entire Enterprise Communications & Collaboration Ecosystem

Stay Up-to-Date: Hear industry visionaries in Keynotes and General Sessions delivering the latest insight on UC, mobility, collaboration and cloud

Grow Your Network: Connect with the largest gathering of enterprise IT and business leaders and influencers

Learn From Industry Leaders: Attend a full range of Conference Sessions, Free Programs and Special Events

Evaluate All Your Options: Engage with 190+ of the leading equipment, software and service providers

Have Fun! Mingle with sponsors, exhibitors, attendees, guest speakers and industry players during evening receptions

Special Offer - Save $200 Off Advance Rates

Register now with code NOJITTEREB to save $200 Off Advance Rates or get a FREE Expo Pass!

March 8, 2017

Enterprise IT's ability to innovate is critical to the success of the business -- 80% of CIOs agree. But the CIO role has never been more challenging than it is today, with rising operational respo

February 22, 2017

Sick of video call technology that make participants look like they're in the witness protection program? Turns out youre not alone. Poor-quality video solutions can give users an unprofessional ap

February 7, 2017

Securing voice communications used to be very simple since it was generally a closed system. However, with unified communications (UC) you no longer have the walled protection offered by a dedicate

February 24, 2017
UC analyst Blair Pleasant sorts through the myriad cloud architectural models underlying UCaaS and CCaaS offerings, and explains why knowing the differences matter.
February 17, 2017
From the most basics of basics to the hidden gotchas, UC consultant Melissa Swartz helps demystify the complex world of SIP trunking.
February 7, 2017
UC&C consultant Kevin Kieller, a partner at enableUC, shares pointers for making the right architectural choices for your Skype for Business deployment.
February 1, 2017
Elka Popova, a Frost & Sullivan program director, shares a status report on the UCaaS market today and offers her perspective on what large enterprises need before committing to UC in the cloud.
January 26, 2017
Andrew Davis, co-founder of Wainhouse Research and chair of the Video track at Enterprise Connect 2017, sorts through the myriad cloud video service options and shares how to tell if your choice is en....
January 23, 2017
Sheila McGee-Smith, Contact Center/Customer Experience track chair for Enterprise Connect 2017, tells us what we need to know about the role cloud software is playing in contact centers today.