Well, what a way to end the workday last Friday. Read about my chicken experiences, watch Bill Gates attempting to be Moist and Chewy –Hey PC, you blew it! But I have to give a tip of my hat to Nortel again. Nortel’s “Piles” commercial says a lot about Cisco’s energy usage and raises more questions about Cisco’s lack of greenness. Watch the ad here.
Everyone knows about green washing and I think we now have green bashing.
What enterprise can learn from this beside a few chuckles is that as I’ve said before, a company’s greenness counts. I say it without reservation and because I know what’s in the works. For one, a buddy of our family is working on a project in the UK on counting carbon. So for those counting carbs and you know how much fun that is – be prepared for something new. For example, how much water does it take to produce 1 cup of coffee? One cup, or one cup plus a little extra to count for evaporation? The answer is 34 gallons.
Welcome to the green world.
So, new thinking brings about new metrics. Be prepared for a bumpy ride. You can say the whole world is watching and not believe it, but let’s see how Cisco fares on this one. They’ve got plenty of money and should have no problem rivaling anyone else when it comes to deploying “green” technology. While Microsoft can use some valuable advertising lessons from Apple, and Nortel can definitely hand out a jab on Cisco’s power sucking switches; will other enterprises stand up to green scrutiny? Maybe all the bucks I’ve signed off on to spend on greening us seems like a money pit to me, but I think it still may fare better having spent that money than trying to spend the same amount of money on attempting at rebuilding your corporate image.
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