SHARE



ABOUT THE AUTHOR


Eric Krapf
Eric Krapf is General Manager and Program Co-Chair for Enterprise Connect, the leading conference/exhibition and online events brand in the...
Read Full Bio >>
SHARE



Eric Krapf | January 26, 2011 |

 
   

Siemens Enterprise: Giving Away the UC

Siemens Enterprise: Giving Away the UC SEN's latest release bundles UC applications into the price of the OpenScape UC Server for the enterprise.

SEN's latest release bundles UC applications into the price of the OpenScape UC Server for the enterprise.

Siemens Enterprise Communications (SEN) announced some upgrades and new packages for its flagship OpenScape Voice platform, as well as its former flagship, HiPath 4000, and the emphasis is clearly on driving adoption of these core platforms--even if it means giving away some basic Unified Communications applications to do it.

The new announcement has three main components:

* OpenScape UC Server Enterprise: Here's where SEN is following Avaya and other vendors into the realm of giving away much UC functionality and apps in order to get the customer on board with the core platform. OpenScape UC Server Enterprise bundles in licenses for the following UC applications when customers buy the VOIP:

--Ad hoc conferencing
--Two-party video
--Voice mail/unified messaging
--Presence
--Instant messaging support
--Desktop/mobile/voice portal UC clients

The list price for this version is 165 euros ($226 USD).

I was briefed on this announcement by Ross Sedgewick, VP of Global Solutions Marketing for SEN, and I asked him, straight-up, if the idea here is to give away UC apps to get the platform sale. He didn't exactly deny it, though he preferred to put it as, "Raising the bar in terms of the value proposition"--seems like potato/potahto to me, but you can decide for yourself.

The reason for doing this now, according to Ross, is threefold:

1.) Encourage customers & prospects to move more quickly to software-based voice--i.e., give them a more compelling value prop.

2. Differentiate siemens from competition.

3. Differentiate OpenScape UC Server relative to SEN's traditional HiPath legacy system (the 4000): Give a "reason for customers to move forward," Ross said.

Availability will be next month for all channels.

* OpenScape UC Server Xpress: This is a version of the core OpenScape UC Server platform aimed at the mid-market (350-1,000 users), according to Ross Sedgewick. SEN has a "huge installed base" in this mid-market segment, Ross told me, and the Xpress version will be offered to this customer base exclusively through SEN's channel (a large-scale shift in go-to-market, from direct to indirect, is in process at SEN).

The Xpress version is a pre-packaged solution including VOIP, conferencing, voice mail, unified messaging, device presence and contact center features, and it includes both server hardware and software. The idea is to cut installation time from days to hours, and to make the whole process simpler for the channel and the end user.

Availability is slated for March 2011 for the reseller channel

* HiPath 4000 Evolution: This release, based on V6 of HiPath 4000, offers new IT/datacenter deployment options, so that enterprises moving toward centralized voice can start with their legacy 4000 system, even if they're planning to hold off on upgrading to OpenScape UC Server. The release also offers license portability to OpenScape when the enterprise does decide to make the move, as well as providing unified user management and migration tools for making the transition to OpenScape UC Server.

Availability will be phased in through July of this year for all channels.





COMMENTS



Enterprise Connect Orlando 2017
March 27-30 | Orlando, FL
Connect with the Entire Enterprise Communications & Collaboration Ecosystem


Stay Up-to-Date: Hear industry visionaries in Keynotes and General Sessions delivering the latest insight on UC, mobility, collaboration and cloud

Grow Your Network: Connect with the largest gathering of enterprise IT and business leaders and influencers

Learn From Industry Leaders: Attend a full range of Conference Sessions, Free Programs and Special Events

Evaluate All Your Options: Engage with 190+ of the leading equipment, software and service providers

Have Fun! Mingle with sponsors, exhibitors, attendees, guest speakers and industry players during evening receptions

Special Offer - Save $200 Off Advance Rates

Register now with code NOJITTEREB to save $200 Off Advance Rates or get a FREE Expo Pass!

March 8, 2017

Enterprise IT's ability to innovate is critical to the success of the business -- 80% of CIOs agree. But the CIO role has never been more challenging than it is today, with rising operational respo

February 22, 2017

Sick of video call technology that make participants look like they're in the witness protection program? Turns out youre not alone. Poor-quality video solutions can give users an unprofessional ap

February 7, 2017

Securing voice communications used to be very simple since it was generally a closed system. However, with unified communications (UC) you no longer have the walled protection offered by a dedicate

February 17, 2017
From the most basics of basics to the hidden gotchas, UC consultant Melissa Swartz helps demystify the complex world of SIP trunking.
February 7, 2017
UC&C consultant Kevin Kieller, a partner at enableUC, shares pointers for making the right architectural choices for your Skype for Business deployment.
February 1, 2017
Elka Popova, a Frost & Sullivan program director, shares a status report on the UCaaS market today and offers her perspective on what large enterprises need before committing to UC in the cloud.
January 26, 2017
Andrew Davis, co-founder of Wainhouse Research and chair of the Video track at Enterprise Connect 2017, sorts through the myriad cloud video service options and shares how to tell if your choice is en....
January 23, 2017
Sheila McGee-Smith, Contact Center/Customer Experience track chair for Enterprise Connect 2017, tells us what we need to know about the role cloud software is playing in contact centers today.