SHARE



ABOUT THE AUTHOR


Eric Krapf
Eric Krapf is General Manager and Program Co-Chair for Enterprise Connect, the leading conference/exhibition and online events brand in the...
Read Full Bio >>
SHARE



Eric Krapf | January 26, 2011 |

 
   

Siemens Enterprise: Giving Away the UC

Siemens Enterprise: Giving Away the UC SEN's latest release bundles UC applications into the price of the OpenScape UC Server for the enterprise.

SEN's latest release bundles UC applications into the price of the OpenScape UC Server for the enterprise.

Siemens Enterprise Communications (SEN) announced some upgrades and new packages for its flagship OpenScape Voice platform, as well as its former flagship, HiPath 4000, and the emphasis is clearly on driving adoption of these core platforms--even if it means giving away some basic Unified Communications applications to do it.

The new announcement has three main components:

* OpenScape UC Server Enterprise: Here's where SEN is following Avaya and other vendors into the realm of giving away much UC functionality and apps in order to get the customer on board with the core platform. OpenScape UC Server Enterprise bundles in licenses for the following UC applications when customers buy the VOIP:

--Ad hoc conferencing
--Two-party video
--Voice mail/unified messaging
--Presence
--Instant messaging support
--Desktop/mobile/voice portal UC clients

The list price for this version is 165 euros ($226 USD).

I was briefed on this announcement by Ross Sedgewick, VP of Global Solutions Marketing for SEN, and I asked him, straight-up, if the idea here is to give away UC apps to get the platform sale. He didn't exactly deny it, though he preferred to put it as, "Raising the bar in terms of the value proposition"--seems like potato/potahto to me, but you can decide for yourself.

The reason for doing this now, according to Ross, is threefold:

1.) Encourage customers & prospects to move more quickly to software-based voice--i.e., give them a more compelling value prop.

2. Differentiate siemens from competition.

3. Differentiate OpenScape UC Server relative to SEN's traditional HiPath legacy system (the 4000): Give a "reason for customers to move forward," Ross said.

Availability will be next month for all channels.

* OpenScape UC Server Xpress: This is a version of the core OpenScape UC Server platform aimed at the mid-market (350-1,000 users), according to Ross Sedgewick. SEN has a "huge installed base" in this mid-market segment, Ross told me, and the Xpress version will be offered to this customer base exclusively through SEN's channel (a large-scale shift in go-to-market, from direct to indirect, is in process at SEN).

The Xpress version is a pre-packaged solution including VOIP, conferencing, voice mail, unified messaging, device presence and contact center features, and it includes both server hardware and software. The idea is to cut installation time from days to hours, and to make the whole process simpler for the channel and the end user.

Availability is slated for March 2011 for the reseller channel

* HiPath 4000 Evolution: This release, based on V6 of HiPath 4000, offers new IT/datacenter deployment options, so that enterprises moving toward centralized voice can start with their legacy 4000 system, even if they're planning to hold off on upgrading to OpenScape UC Server. The release also offers license portability to OpenScape when the enterprise does decide to make the move, as well as providing unified user management and migration tools for making the transition to OpenScape UC Server.

Availability will be phased in through July of this year for all channels.





COMMENTS



Enterprise Connect Orlando 2018
March 12-15 | Orlando, FL

Connect with the Entire Enterprise Communications & Collaboration Ecosystem


Stay Up-to-Date: Hear industry visionaries in Keynotes and General Sessions delivering the latest insight on UC, mobility, collaboration and cloud

Grow Your Network: Connect with the largest gathering of enterprise IT and business leaders and influencers

Learn From Industry Leaders: Attend a full range of Conference Sessions, Free Programs and Special Events

Evaluate All Your Options: Engage with 190+ of the leading equipment, software and service providers

Have Fun! Mingle with sponsors, exhibitors, attendees, guest speakers and industry players during evening receptions

Register now with code NOJITTEREB to save $200 Off Advance Rates or get a FREE Expo Pass!

November 29, 2017

As video conferencing use rises in the enterprise, businesses are looking for ways to bring this technology out of traditional conference room and make it more broadly accessible. That's made the h

November 1, 2017

Your customers (internal and external) demand that you offer them the ability to connect by any means. With the adoption of cloud communications tools you now have access to an expanded portfolio o

October 18, 2017

Microsofts recent Ignite event had some critically important announcements for enterprise communications. Namely, Microsofts new Team Collaboration offering, Teams, will be its primary communicatio

October 23, 2017
Wondering which Office 365 collaboration tool to use when? Get quick pointers from CBT Nuggets instructor Simona Millham.
September 22, 2017
In this podcast, we explore the future of work with Robert Brown, AVP of the Cognizant Center for the Future of Work, who helps us answer the question, "What do we do when machines do everything?"
September 8, 2017
Greg Collins, a technology analyst and strategist with Exact Ventures, delivers a status report on 5G implementation plans and tells enterprises why they shouldn't wait to move ahead on potential use ....
August 25, 2017
Find out what business considerations are driving the SIP trunking market today, and learn a bit about how satisfied enterprises are with their providers. We talk with John Malone, president of The Ea....
August 16, 2017
World Vision U.S. is finding lots of goodness in RingCentral's cloud communications service, but as Randy Boyd, infrastructure architect at the global humanitarian nonprofit, tells us, he and his team....
August 11, 2017
Alicia Gee, director of unified communications at Sutter Physician Services, oversees the technical team supporting a 1,000-agent contact center running on Genesys PureConnect. She catches us up on th....
August 4, 2017
Andrew Prokop, communications evangelist with Arrow Systems Integration, has lately been working on integrating enterprise communications into Internet of Things ecosystems. He shares examples and off....
July 27, 2017
Industry watcher Elka Popova, a Frost & Sullivan program director, shares her perspective on this acquisition, discussing Mitel's market positioning, why the move makes sense, and more.
July 14, 2017
Lantre Barr, founder and CEO of Blacc Spot Media, urges any enterprise that's been on the fence about integrating real-time communications into business workflows to jump off and get started. Tune and....
June 28, 2017
Communications expert Tsahi Levent-Levi, author of the popular BlogGeek.me blog, keeps a running tally and comprehensive overview of communications platform-as-a-service offerings in his "Choosing a W....
June 9, 2017
If you think telecom expense management applies to nothing more than business phone lines, think again. Hyoun Park, founder and principal investigator with technology advisory Amalgam Insights, tells ....
June 2, 2017
Enterprises strategizing on mobility today, including for internal collaboration, don't have the luxury of learning as they go. Tony Rizzo, enterprise mobility specialist with Blue Hill Research, expl....
May 24, 2017
Mark Winther, head of IDC's global telecom consulting practice, gives us his take on how CPaaS providers evolve beyond the basic building blocks and address maturing enterprise needs.
May 18, 2017
Diane Myers, senior research director at IHS Markit, walks us through her 2017 UC-as-a-service report... and shares what might be to come in 2018.
April 28, 2017
Change isn't easy, but it is necessary. Tune in for advice and perspective from Zeus Kerravala, co-author of a "Digital Transformation for Dummies" special edition.
April 20, 2017
Robin Gareiss, president of Nemertes Research, shares insight gleaned from the firm's 12th annual UCC Total Cost of Operations study.
March 23, 2017
Tim Banting, of Current Analysis, gives us a peek into what the next three years will bring in advance of his Enterprise Connect session exploring the question: Will there be a new model for enterpris....
March 15, 2017
Andrew Prokop, communications evangelist with Arrow Systems Integration, discusses the evolving role of the all-important session border controller.
March 9, 2017
Organizer Alan Quayle gives us the lowdown on programmable communications and all you need to know about participating in this pre-Enterprise Connect hackathon.
March 3, 2017
From protecting against new vulnerabilities to keeping security assessments up to date, security consultant Mark Collier shares tips on how best to protect your UC systems.
February 24, 2017
UC analyst Blair Pleasant sorts through the myriad cloud architectural models underlying UCaaS and CCaaS offerings, and explains why knowing the differences matter.
February 17, 2017
From the most basics of basics to the hidden gotchas, UC consultant Melissa Swartz helps demystify the complex world of SIP trunking.
February 7, 2017
UC&C consultant Kevin Kieller, a partner at enableUC, shares pointers for making the right architectural choices for your Skype for Business deployment.
February 1, 2017
Elka Popova, a Frost & Sullivan program director, shares a status report on the UCaaS market today and offers her perspective on what large enterprises need before committing to UC in the cloud.
January 26, 2017
Andrew Davis, co-founder of Wainhouse Research and chair of the Video track at Enterprise Connect 2017, sorts through the myriad cloud video service options and shares how to tell if your choice is en....
January 23, 2017
Sheila McGee-Smith, Contact Center/Customer Experience track chair for Enterprise Connect 2017, tells us what we need to know about the role cloud software is playing in contact centers today.