ABOUT THE AUTHOR


Fred Knight
Fred Knight was part of the team that launched the VoiceCon Conference in 1990. He served as Program Chairman through...
Read Full Bio >>
SHARE



Fred Knight | August 03, 2010 |

 
   

So, What's Not Changing?

So, What's Not Changing? The world of enterprise communications is being overtaken by technology-driven changes. How can you get in front of this transformation for your business? Our new event is one way.

The world of enterprise communications is being overtaken by technology-driven changes. How can you get in front of this transformation for your business? Our new event is one way.

I just returned from a west coast swing, and it included a visit with UCStrategies' co-founder Jim Burton. Jim and I have worked together on conferences and articles for more years than either of us likes to admit, so it wasn't all that surprising when, over a beautiful lunch with great wine, we realized we had reached the same conclusion about the current state of enterprise communications and collaboration: The breadth and depth of the changes impacting the business today exceed anything we've seen in our careers.

Even for an industry that prides itself on change, there's virtually no element of the business that's not in play. Of course, it all stems from the changes in technology--ever-more powerful chips enabling more sophisticated algorithms and processes, which in turn means that each form factor can accommodate higher and higher levels of functionality. Whether you're talking about more bandwidth or Smartphones that can do everything but sing you a good-night lullaby, it's all about the chips!

The irony is that chip technology has advanced to the point where the focus of the industry can now shift, from hardware to software. The evolution of communications/collaboration into a software-intensive business sparked a radical change in the cost models for both buyers and sellers, and that has led to a shake-up among the familiar vendors while offering previously unavailable paths to market to new players.

And as communications and collaboration become more tightly integrated within IT organizations, our part of the industry is being impacted by much broader market forces--from the "cloud" and video, to mobility and social networking. As the scope of our niche expands so do the interests of market giants like HP, IBM, Microsoft and Cisco, who are moving to leverage communications and collaboration to drive deeper into one another’s turf.

These dynamics form the core of our Business Communications and Collaboration Strategies Summit, which will run October 4-5 in Washington DC (www.enterpriseconnect.com/summit).

The focus of the Summit is on how enterprises can harness all these emerging trends to reshape the way their organizations plan for, deploy, manage and consume communications and collaboration systems and services. It’s clear that throughout the enterprise--from the executive suite to the contact center--expectations for communications and collaboration are expanding. The suppliers are doing their best to reposition themselves for new ways of doing business; enterprise IT will need to be alert and agile to stay ahead of the game and to deliver the goods for their organizations.

As Jim and I discussed these issues--and as the level on the wine bottles got lower--we realized that what was new today was that these themes were achievable...they were no longer just part of some "futures" conversation. That said, we also both acknowledge that change doesn’t come as quickly or easily as we used to believe.

But there are signs of progress everywhere. Unified Communications has become the umbrella term for using communications and collaboration tools to improve personal productivity and to embrace new possibilities for business processes and work flow. The widespread agreement about the benefits that UC can deliver means that as the economy begins to expand, the sales of UC equipment, software and services should begin to rise dramatically.

So, the time for planning is now. The Business Communications Strategies Summit will be an important step, as will Enterprise Connect in Orlando next February. I look forward to seeing you there.



COMMENTS


Who's Who at Enterprise Connect

NEC

Featured This Week:
Sponsored By


April 24, 2014
Small centers are both excited and nervous about the new wave of innovation converging on them as major disruptive forces - cloud, mobile, big data and social - rock the contact center world. They rea...
April 9, 2014
Recent advances in cloud technology have given rise to wide variety of new tools designed to support contact center performance, staffing and reporting. Join us for a live webinar focused on helping c...
March 26, 2014
As more organizations are focused on maximizing customer experience as a key differentiator to stay ahead of the competition and customer expectations, the focus needs to be on interactions across mul...

Sign up to the No Jitter email newsletters

  • Catch up with the blogs, features and columns from No Jitter, the online community for the IP communications industry. Each Thursday, we'll send you a synopsis of the high-impact articles, podcasts and other material posted to No Jitter that week, with links for quick access.

  • A quick hit of original analysis by the experts who bring you Enterprise Connect, the leading event in Enterprise Communications & Collaboration. Each Wednesday, this enewsletter delivers to your email box a thought-provoking, objective take on the latest news and trends in the industry.

Your email address is required for membership. For details about the user information, please read the UBM Privacy Statement

As an added benefit, would you like to receive relevant 3rd party offers about new products/services and discounted offers via email? Yes

* = Required Field

No longer instrested? Unsubscribe here.