Jim Burton

Founder and CEO, CT Link, LLC
Co-Founder, UCStrategies
Jim Burton is Founder and CEO of CT Link, LLC. Burton founded the consulting firm in 1989 to help clients in the converging voice, data and networking industries with strategic planning, mergers and acquisitions, strategic alliances and distribution issues.

In the early 1990s, Burton recognized the challenges vendors and the channel faced as they developed and installed integrated voice/data products. He became the leading authority in the voice/data integration industry and is credited with "coining" the term computer-telephone integration (CTI). Burton helped companies including Microsoft and Intel enter the voice market and helped AT&T (now Avaya), Mitel, NEC, Nortel, Siemens and Toshiba with their CTI strategies.

In the late 1990s, venture capitalists turned to Burton for help in evaluating potential investments in IP PBX start-ups. He went on to help these and other companies with strategic planning and partnering, including NBX (acquired by 3Com, Selsius (acquired by Cisco), ShoreTel and Sphere Communications.

In the early 2000s, Burton began focusing on wireless services and technologies. In 2005 Burton started helping vendors with their Unified Communications strategy and in 2006, along with several colleagues, created a web site, UCStrategies.com, to provide information for enterprise customers and vendors.

Recent posts by Jim

October 26, 2016
Software-defined wide area networks (SD-WAN) will change the shape of real-time communications, ushering in a new way to access cloud applications from remote offices. SD-WAN promises significant cost...
October 12, 2016
As business and technology leaders launch digital transformation initiatives, they sometimes put the cart before the horse. Though brilliant ideas for digital transformation may emerge, they simply wi...
September 28, 2016
Enterprises migrating to Skype for Business have choices when selecting the right elements to form a complete Unified Communications system. One thing thats not optional is the need for seamless, feat...