Jim Burton

Founder and CEO, CT Link, LLC
Co-Founder, UCStrategies
Jim Burton is Founder and CEO of CT Link, LLC. Burton founded the consulting firm in 1989 to help clients in the converging voice, data and networking industries with strategic planning, mergers and acquisitions, strategic alliances and distribution issues.

In the early 1990s, Burton recognized the challenges vendors and the channel faced as they developed and installed integrated voice/data products. He became the leading authority in the voice/data integration industry and is credited with "coining" the term computer-telephone integration (CTI). Burton helped companies including Microsoft and Intel enter the voice market and helped AT&T (now Avaya), Mitel, NEC, Nortel, Siemens and Toshiba with their CTI strategies.

In the late 1990s, venture capitalists turned to Burton for help in evaluating potential investments in IP PBX start-ups. He went on to help these and other companies with strategic planning and partnering, including NBX (acquired by 3Com, Selsius (acquired by Cisco), ShoreTel and Sphere Communications.

In the early 2000s, Burton began focusing on wireless services and technologies. In 2005 Burton started helping vendors with their Unified Communications strategy and in 2006, along with several colleagues, created a web site, UCStrategies.com, to provide information for enterprise customers and vendors.

Recent posts by Jim

October 14, 2015
Service providers have been touting SIP Trunking for nearly two decades as a better alternative to PRIs, because of cost savings, flexible routing and better handling at peak load. Yet over 50% of ent...
September 22, 2015
SIP Trunking services are maturing, and enterprises, in turn, continue to increase their deployment of SIP Trunks as a way of saving money over legacy PRIs. But SIP Trunking isn't an end in itself; S...
August 26, 2015
Turning the current flood of available data into meaningful intelligence requires business leaders to look beyond the traditional data center toward technologies like cloud, automation, virtualization...